Singapore, 14 August 2014 – ADSKOM, a Singapore-based programmatic advertising startup, has raised S$1.06 million (US$850K) in seed-round funding from high-profile investors Digital Garage, East Ventures, Beenos Plaza and Skystar Capital. Launched in April 2013, ADSKOM is the first company to develop and build a programmatic platform customised for the ASEAN market. Adskom is planning a Series A funding round in early 2015.
The investment will be used to fund the development of its new data management platform and also for expansion into Southeast Asia, with Singapore, Indonesia, Thailand and Malaysia as the priority markets.
According to a report by Magna Global, Asia will have the fastest programmatic growth in 2014 (73%) with a total spend of over US$500 million. Singapore and Malaysia will be the highest growth countries. eMarketer predicts advertisers in Asia-Pacific will spend US$152 billion on all paid media channels this year, with digital advertising seeing an increase of US$40 billion.
“Digital advertising in Asia today is at an inflection point, with marketers and advertisers turning to programmatic advertising to shape their strategies, as well as evaluate campaigns. With this new funding we will expand our programmatic advertising solutions in Indonesia and other markets in Southeast Asia and build our next-generation platforms focused on data management,” said Italo Gani, CEO of Adskom.
“With the biggest market share for programmatic advertising solutions in Indonesia, and working with top premium publishers in the region, we are positioned to take advantage of this market opportunity presented by the rapid expansion of programmatic advertising in Southeast Asia,” added Mr. Gani.
ADSKOM provides programmatic advertising platforms to help ad-buyers reach their audience more efficiently, and to help publishers increase revenues. With close to 40 people, Adskom is led by Daniel Armanto, a long time power-player in IT product development, and Italo Gani, a well-known digital business entrepreneur.
“Southeast Asia’s smartphone penetration is on an upswing, making it a favourable region in which to invest. Partnering with Adskom serves to capture this growing momentum. We believe the team has the expertise, product set and traction to be the category leader for programmatic advertising in Southeast Asia” shared Mr. Fumihiko Ishimaru, COO of DG Incubation, the investment arm of Digital Garage.
In Q2 2013, Adskom received initial seed funding from Rebright Partners, a venture capital firm in Japan. The funding was key to the development of Adskom‘s Supply-Side Platform (SSP) that prioritised helping publishers. It currently manages approximately 500 million impressions per month and is projected to handle more than one billion impressions per month in Q1 2015.
Adskom works with Indonesia’s premium publishers including Kompas.com, Kapanlagi.com, Detik.com, Okezone.com and Liputan6.com. It also works with close to 70 demand side partners that are very active in the Southeast Asia market, including Tubemogul, Criteo, Vserv.mobi, DoubleClick Bid Managers and others. The brands that run campaigns using Adskom’s platforms in Indonesia include P&G, Unilever, Bank Central Asia (BCA) Indonesia’s biggest bank, pharmaceutical group Combiphar and more. Well known global agencies like the WPP group, Aegis Dentsu Networks, Omnicom, Starcom, DM Pratama etc., also partner with ADSKOM to bring real-time bidding technology to Southeast Asia.
Head of Business Inventory Department
+62 821 2596 1441
Introduces Programmatic Advertising Technology in Southeast Asia, starting from Indonesia
JAKARTA - May 1, 2013 - As digital advertising industry in South-East Asia grows rapidly, its key players demand advance technology to cater their need. Recognizing this demand and aspire to fulfill it With a keen understanding of the local market, Daniel Armanto a long time power-player in IT product development who played a major role in designing Koprol it's backend and Italo Gani, a well-known practitioner and entrepreneur in digital business, created ADSKOM.
ADSKOM is built based on the challenges of today it's problems in digital advertising, where:
ADSKOM creates a platform to overcome these problems with programmatic advertising technology.
"The goal of programmatic advertising is to use technology to automate the buying and
selling of ads. This will help Ad-buyers to reach audience through media more efficiently
and effectively and help the publishers to increase revenue" said Italo Gani.
The first ADSKOM's milestone is development of a SSP (Supply-Side Platform) that will
prioritize in helping publishers. The platform comes with a business map, and is
designed by a team based in Singapore, Indonesia, and the US who knows the industry landscape. This concept is believed by Rebright Partners, a Japanese venture capital who invested the first-term investment at the beginning of Q2 2013.
"We heard about the promise of better targeting and higher engagement, as well as comprehensive tracking and intuitive adaptability, especially in digital media advertising.Yet we haven't really seen the promise delivered in Southeast Asia. We at ADSKOM believe that we should start delivering on that promise" said Daniel, who leads the technologist team. He added, "it's good to be back again developing products and pursuing my own passion."
ADSKOM is committed to empowering the digital advertising landscape and making it grow positively.
Head of Business Inventory Department
+62 821 2596 1441